http://iceboxblog.brandoldonline.com Here at The Icebox, we like to talk. Fri, 24 Apr 2009 21:10:51 +0000 http://backend.userland.com/rss092 en March is one of the best times to launch your spring promotional products campaigns. This time of year offers a wonderful opportunity to drive home your marketing message and score big with promotional products.   Simply partner with a charity golf tournament and you'll swing your campaign into high gear.  It's ... http://iceboxblog.brandoldonline.com/2009/03/27/hit-a-hole-in-one-for-your-promotional-products-campaign/ I don't mean to keep repeating myself, but I can't stress enough how important it is for you to continue to market in these economic times.  In my last post, I discussed how promotional products are the single most effective marketing solution – next to word of mouth – that ... http://iceboxblog.brandoldonline.com/2009/02/24/getting-the-most-out-of-your-promotional-campaign-in-tough-economic-times/ We're all watching the economy go south.  But now is definitely not the time to bury your head in the sand and hope it will all just go away.  In times like these it's more important than ever to get beyond the "my sales are down because of the bad ... http://iceboxblog.brandoldonline.com/2009/01/28/marketing-a-necessity-not-a-luxury/ Believe it or not, the holiday gift giving season is just around the corner. And, as painful as it can get, presenting gifts to loyal employees, valued clients, faithful vendors and hopeful prospects is a must. Besides, it presents a great opportunity to stand out and be remembered – and ... http://iceboxblog.brandoldonline.com/2008/10/01/tis-the-season-almost/ I was working with a client last week who is preparing for one of several fall trade shows and she was eager to quickly order an uber-quantity of the least expensive "throwaway" items we had in order to meet her budget for the three shows she was attending. While ... http://iceboxblog.brandoldonline.com/2008/09/05/using-promotional-products-as-part-of-your-tradeshow-marketing-strategy/ I’ve recently read several articles about the importance of good customer service to businesses that are trying to weather tough economic times.  The gist of these articles is that satisfied employees provide higher quality customer service, which is crucial to maintaining customer loyalty in tough times. Makes perfect sense to me, ... http://iceboxblog.brandoldonline.com/2008/07/17/happy-employees-customers-bottom-line/ Green, it seems, has gone mainstream. You can’t pick up a newspaper or magazine without seeing an article or ad about “green issues.”  News stories about global warming scream at us each day and if you Google “go green” you’ll get over 60,000,000 hits that center on green initiatives in ... http://iceboxblog.brandoldonline.com/2008/04/29/making-sense-of-the-go-green-craze/ You don't have to look far to find them - they're virtually everywhere. They're on the desks, in the pockets, or on the backs of millions of Americans. We're talking about promotional products - t-shirts, caps, pens, magnets, coolers, portfolios, mugs and more - that carry the advertising messages of ... http://iceboxblog.brandoldonline.com/2007/09/24/five-common-mistakes-to-avoid-when-ordering-branded-apparel-and-promotional-products/